Starting a magic business is fun and exciting. There are hundreds of things to consider. What tricks to learn, what niche to focus on, how to market yourself, how to do gigs, and so on.

But everything starts with three simple steps. And in this article, I will talk briefly about them.

If you want to start your own magic business, I highly recommend you read through this article.

If you want more information about each step, you will find links to articles and videos at the end.

Now, let’s start building your magic business.

why do your magic business exist

The first thing you need to define is your purpose. Why do you want to be a working magician?

Simon Sinek, the author of “Start with why” calls this his “golden circle”.

The golden circle of your magic business
The Golden Circle

The golden circle is made up of three parts. The middle is your “why”. The next level is your “how”. The final level of the circle is “what” you do.

Simon Sinek uses Apple as a good example. Apple starts with why in everything. That’s why they have a loyal customer base who loves their products.

Apple doesn’t start with what they do. They start with why they do what they do. They just happen to sell great computers.

If we translate this to your magic business, it’s easy to start with “what you do”.

I would say that 98% of all magicians start with “what”; “I entertain people with magic tricks”.

Next, the same 98% of magicians talk about how they do it; “I use cards, coins and other objects to bend the reality for the audience”.

They seldom define why they do magic.

I want you to turn this thinking on it’s head. I want you to start with your “why” statement.

My “why” statement for my magic business is this:

“I create lifelong memories for people at corporate events that will profoundly impact the audience in such a way that they remember the event with pleasure.

To create memories that last, use intriguing stories and everyday objects that everyone recognises to create moments of amazement.

I just happen to use magic”

Do you see the difference? Now define your own “why”.

Set a goal for your magic business

It’s a common fact that people who set goals have more success than those who don’t.

For example, the famous comedian Jim Carrey wanted to be rich and famous, but he had problems getting enough jobs.

In 1985, Carrey made a bold decision: He wrote himself a $10-million check for “acting services rendered,” dated it ten years in the future, and kept it in his wallet.

In November 1995, the movie “Dumb and Dumber” aired, starring Carrey as one of the main actors.

His pay? You guessed it — $10 million.

This story shows the importance of setting goals. To make the best of your goals, try to set a goal that will push you but not break you.

There’s no meaning in setting a goal that is impossible to reach. At the other end of the spectrum, there is little meaning in setting a goal that is too easy to reach.

When you’re clear about your goal, there is one final thing I want you to do

Tell someone else about it. That will keep you accountable and help you stay focused.

Make a Magic Business plan

Once you have defined your own “why” and set a challenging but reachable goal, it’s time to plan the next steps.

How do you eat an elephant?
One bite at a time.


It would be best if you made a step-by-step plan on how to reach your goals. Try to break it down into bite-size pieces that you can complete.

Instead of one big task, try to break it down into smaller sub-tasks.

That way, you can celebrate the small wins as you go along.


Simon Sinek TED Golden Circle

Why Jim Carrey Wrote Himself a $10-Million Check Before He Had $10 Million

The One Funnel Away Challenge – How to set your goals and achieve them in 30 days