If you’re wondering how to sell magic tricks online, look no further. In this article, I’ll walk you through the whole process step by step.
Note: there are many different answers to the question “how to sell magic tricks online“. My way, I believe, is the best 🙂 for a couple of reasons.
- You keep 100% of the profit
- You have total control over your business
- You build an e-mail list of your customer
- You can give away free samples and create an e-mail list of potential customers (who you can market to later)
- You can scale your business with upsells and downsells
If you choose to go with Shopify, Amazon, or any other online service, they always take a piece of your profit.
You also have to follow their rules, and the rules can change at a moment’s notice.
First of all, you have to create your magic product. It could be in the form of a PDF, a video course, an e-mail course, or any other digital product type.
Depending on your type of magic product, the delivery will be slightly different.
You only need a couple of things to sell your magic tricks online;
- a platform that can take care of your buyers (website)
- a payment gateway to handle payments
- a (free) Dropbox account to store your product
I highly recommend that you add a third component to your system, an e-mail autoresponder. Although it’s optional, the power of a good e-mail list is something you don’t want to miss.
Take care of your buyers.
The best way to sell magic tricks online is through a website.
The most common way is with a WordPress site with a shopping cart (like Woocommerce). Although this is the most common way, it’s not something I recommend.
The reason is twofold; technical difficulties and poor user experience.
WordPress – Technical difficulties
WordPress can be a monster. There are endless configurations and tweaks you need to handle to get your shopping cart working.
Once you get the shopping cart working, you can spend hours upon hours customizing your site’s look and feel.
Once you have done that, you now have to maintain your site every week to avoid viruses and hackers.
It’s not very fun. Trust me. I’ve done it for years.
WordPress – Poor user experience
The second and perhaps most significant issue with a self-hosted WordPress store, is your potential customers’ poor user experience.
A site built on WordPress is often a maze of different pages, with no easy path for your visitors to follow. The visitor gets bombarded with options, and you run the risk of confusing the visitor within the first seconds.
There is a rule in all marketing and sales; a confused mind always says no.
If your visitor gets confused, they will most likely leave your site without buying your information product.
The right way on how to sell magic tricks online
“Okay, wise guy…show me a better way then.”
I hear you, and I will.
The better way is called a sales funnels, and it’s like a shopping cart on steroids.
A “sales funnel” is a logical path for your visitors to follow. You present your product, and the only option is to either buy or leave.
You don’t confuse them. Instead, you take the visitor by the hand and walk her through your buying experience.
You follow their initial buy with appropriate upsells and downsells, which will make the total value of the order higher. Just like a seller would do in a physical “brick and mortar” store.
Example on how to sell magic tricks online
If you sell a PDF-guide with your take on the ACAAN-trick, your upsell could be a video guide with a more detailed explanation.
Or you could add a physical product as an upsell (I know, that’s not really an information product).
Or, as your customers are most likely interested in card tricks, you could add some card-related products as an upsell.
Do you see the difference between a “regular” webshop and a sales funnel?
If you want to witness the theory behind sales funnels in action, go to Amazon and browse something. Amazon will instantly show you, “Customers who viewed this item also viewed…” and “Frequently bought with…”.
What Amazon does is that they combine a webshop with a sales funnel. The reason it works for them is the massive amount of visitors each day.
For you, I recommend you only go with a “sales funnel.”
Build your sales funnel
There is one software above all when it comes to building and launching effective sales funnels; Clickfunnels.
With ready-to-go templates and a simple drag-and-drop editor, you can get your magic trick in the hands of buyers within hours.
How to handle payments
You need a payment gateway to receive payments and transfer funds to your bank account.
The two giants are Paypal and Stripe, and both work flawlessly with Clickfunnels. It’s up to you which one you prefer.
Personally, I use Stripe.
Deliver your magic tricks online
There are two different ways of delivering your magic product with Clickfunnels; link or membership site.
For an e-book or PDF, I recommend that you create a free account on Dropbox and send your buyers a link to your product.
With Clickfunnels, it’s easy to send an e-mail to buyers. All you have to do is paste the link into the e-mail.
For courses, I recommend that you create a membership area within your funnel. The functionality is built into Clickfunnels.
Build your e-mail list
It would be best if you tried to build your e-mail list as fast as possible. E-mail subscribers are easy to contact and, if done right, will, over time, gain trust in you.
Saving contact information for your customers is a no-brainer, but you should also try to capture the contact information of people who aren’t ready to buy just yet.
You can do this by offering a small “bribe,” like a free checklist or report.
Another free “bribe” you can provide in exchange for an e-mail address is three free chapters from your e-book.
Summary of how to sell magic tricks online
The process mapped out here is my way of doing this. There are many other ways, but I believe this is the best way.
With this approach, you have complete control of everything AND get to keep 100% of the profit — all without any tech issues or complicated programming.
How to get started in just 30 days
Right now, there is an awesome challenge for people just like you, with a desire to sell magic tricks online.
It’s called the One Funnel Away Challenge, and it’s one of (if not the) best courses online today. It will take you from beginner to digital selling pro within just 30 days.