When I first started my magic business, I didn’t think about who I should serve (my ideal customer avatar). I figured that “everyone who loves magic” was a good fit for my magic business.

I had my product idea figured out (kind of) and marketed it towards anyone who wanted to listen. Needless to say, this approach didn’t work.

My message wasn’t coherent. One day I could talk about balloon animals and the next day about mentalism.

One ad targeted business clients, and the next ad targeted parents with young children.

Not only was my marketing message a mess, but my magic repertoire was also a mess. I mixed all kinds of magic without ever having an overarching theme or idea.

All in all, I was all over the place, trying hard everywhere but succeeding nowhere.

Unfortunately, I see many magicians and artists repeating my mistake. They lack a clear understanding of who they want to work with, making their magic life harder than it needs to be.

So, the first question you should be asking yourself is, “who is my ideal customer avatar?”

Your customers will have a significant impact on your life, so you better chose them wisely.

Choosing your dream customers might not seem like such a big deal, but I promise you that if you don’t think about that from the beginning, you will wake up one day and realize that you’re working with people you don’t like.

Your customers will have a significant impact on your life, so you better chose them wisely.

On the contrary, if you have a clear understanding of the type of person you would like to work with, you can focus all your efforts on attracting that type of client.

You will find that once you know who to serve, it’s effortless to tweak your marketing, your repertoire, your scripts, your tricks, and so on.

how to use your ideal customer avatar – an example

Let’s look at a quick example of how your ideal customer avatar can change the way you market your services.

Do you think you would market your magic business the same way to each of these persons?

Ideal customer avatar 1

This is Clark. He’s the CEO of a middle-sized company in your city.

The company provides internet services to other businesses both locally and nationwide.

Clark is 41 years old, has a wife and two kids, and loves baseball.

Ideal customer avatar 2

This is Jimmie. He and his brother run a construction firm together in a small town on the east coast.

Jimmie is 56 years old, has a wife and two grown-up children, and a dog.

He loves fishing and camping.

Although these ideal customer avatars are short and not very detailed, I think you would treat Clark and Jimmie differently in both your marketing and when choosing material to perform.

Finding out your ideal customer avatar may take some time. As you progress in your magic business, you will find what kind of gigs you like and what you don’t like. You will learn what kind of persons make you happy and what kind of persons make you miserable.

An excellent place to start is to create two ideal customer avatars for your magic business; one primary and one secondary.

Your primary client is who you will target the most, and your secondary is your backup.

I find it hard always to target one single dream client. It makes my message monotonous and dull.

By mixing it up with a secondary dream client, I add some variation to my marketing.

It doesn’t matter if they are both males or both females, or one of each. The important thing is that you know who you would like to work with the most and your second best option.

The way you do this is to give your ideal customer avatar a name and then create a fictional bio for the person. How old are they? What kind of job do they have? Where do they live? What do they like, need, want, etc.?

The more details you can think about, the better.

Exercise – Create your ideal customer avatar

I strongly recommend you go through this exercise with pen and paper at hand. Write down the answers to all of these questions:

  • Who is my ideal customer?
  • What does he/she look like?
  • How old is he/she?
  • What kind of job does he/she have?
  • What kind of income does he/she have?
  • How does a “normal” day in his/her life look like?
  • What kind of online forums do he/she visit (Facebook groups, Instagram, etc.)
  • What are he/she passionate about?
  • What are his/her goals, dreams, and desires?
  • What can I offer that would attract my dream client and repel everyone else?
  • Is he/she able to pay for my service?
  • Is he/she willing to pay for my service?

Feel free to add any other type of question you might find useful.

The idea is to create an ideal customer avatar in such detail that when you sit down to write an ad, make a new offer, or post an update on Facebook…you know exactly who you’re addressing.

Do this exercise twice; once for your primary client and once for your secondary.

Once you’ve written down answers to all of the questions above, go to Google and find a nice photo of someone who looks like your ideal customer avatar. Save that photo on your computer desktop, or even better….print it and put it on your office wall.

That might seem like a silly thing to do, but you’ll be surprised how powerful this technique is. By having an actual picture of your ideal customer avatar in front of you, he or she comes alive.

Not only will you now know who you should market to, but you will also know what kind of tricks to learn and perform AND how to script your magic to fit “your” type of audience.

Still not sure if you need a ideal customer avatar?

John Lee Dumas is the man behind the podcast Entrepreneur on fire, and he has mastered the art of avatar building.

In this short video, he explains it in such detail it should be obvious why you need to focus on your ideal customer avatar today.

Conclusion

If there is one exercise that can change your magic business forever, I believe it is this one.

By taking the time to sit down and create your ideal customer avatar, not only are you building a solid foundation for your marketing

You are also creating a solid foundation for your entire magician’s life.

  • No longer will you waste money on tricks that don’t fit you and your audience.
  • No longer will you spend money on worthless ads that don’t attract the right customers.
  • No longer will you work with people that make you miserable.

If you want to know more about growing and running a magician business, you can get my course Performer Secrets for free at www.performersecrets.com.