Recently, I read a great book by Russel Bruson called Traffic Secrets. The book is all about how to drive visitors to your business. It doesn’t matter whether it’s a website or a physical store, the strategies and tactics Bruson explains works.

I was looking through the book from a marketing perspective, but one passage made me realize something about magic that I’ve never thought about before.

Brunson tells a short story about how he was a private mastermind with a handful of influencers. One night, Dean Graziosi shared something that I believe every magician should hear. It went something like this:

You know when you watch a fantastic comedian perform. Every joke lands perfectly. You find yourself thinking, “How is this guy so funny”? “How can every joke be so perfect”?

You don’t realize that twelve years ago, this guy started his journey by writing ten jokes. He then went to a local pub and performed, and nine out of the ten jokes bombed. But, one of those jokes landed, and the audience enjoyed that single joke.

The comedian then went home and wrote nine new jokes and added that to the one that worked. He went to a new bar and performed. This time, three of the ten jokes landed, but seven still bombed.

He went back home again. This time, he had three jokes that he knew worked, so he wrote seven new ones and tried those.

He continues this process back and forth until he has ten jokes that he knows land every time. Now he’s ready. And that’s when we get to see him on the big stage, landing every joke every single time.

This is powerful stuff. We could easily adopt the same method as magicians.

Magicians (me too) tend to perform tricks we as magicians like and love, but not the ones that the audience likes and loves.

Magicians tend to perform tricks we as magicians like and love, but not the ones that the audience likes and loves.

Instead, try this.

Practice six tricks and perform them for a live audience. Be brutally honest to yourself which tricks work and which ones don’t. Remove the ones that didn’t work and practice three or four new ones.

Rinse and repeat.

When every trick works, you’ll have a perfect repertoire that you know will work every time.